Discounted Advertising for ABC Members!

Greetings EBLNG!

Brides Northern California Magazine recently re-launched their brand by making strategic changes to the www.brides.com website and to the Magazine as well. Take a peek - pick up a copy of the Brides Northern California or visit www.brides.com. It's a great example of successful and effective branding!

And right now your ABC membership has marketing and advertising benefits… see below!

SPECIAL OFFER: from Brides Northern California Magazine

“We all need to be savvy about leveraging our relationships and commitments, and providing appropriate incentives for referrals.
Proof-positive: We at Brides Northern CaliforniaMagazine and Brides.com are proud to offer ABC members who wish to become new marketing partners a special introductory rate. New Advertisers purchasing Basic Packages with our magazine and website will secure a special, added discount off protected 2006-based rates~ provided you sign up by Valentine's Day! (February 14 Deadline; how appropriate!)

Please call or email Jennifer Adamson or Janis McFarling for more details:
Jennifer Adamson Tel. (415) 955.5707 Jennifer_Adamson@condenast.com
Janis McFarling Tel. (415) 955.8277 Janis_McFarling@condenast.com

We look forward to hearing from you, and wish you: Prosperous Bookings and, All the Best!”

Minutes For EBLNG 1.15.07

Monday January 15^th marked a great 2007 kickoff for EBLNG. Many thanks to those who participated in this event and to the Hillside Club for hosting us! The dinner meeting featured a wonderful, educational presentation from Donna Sharkey of Weddings Sites and Services Magazine, on 2007: Business and Bridal Trends. We met some promising new vendors, prospective ABC members, and got some tips on local Bridal Fairs and the benefits of networking.

Mark you calendars! The next EBLNG Meeting will be held on March 19^th, where the featured presentation will be: Marketing Your Business and Getting Your Name Out There with Harry Lawrence, Director of Marketing for RGA Environmental.*

Benefits you realize by participating:

• Increased exposure among members of the bridal service community who share your commitment to ethical business practices and quality products and services.
• Opportunities to network with vendors and other consultants whose assistance may one day prove invaluable.
• Educational opportunities.

And more!

Purpose:

To foster cooperation, communication and goodwill among consultants and vendors who are members of the ABC located in the East Bay and throughout the Bay Area.

Guidelines for participation:

You must be a current member of ABC to regularly participate in the EBLNG.

Non-members are invited and welcome to attend one meeting. After that they are strongly encouraged to apply for and enjoy the benefits of ABC membership. Nelle or Michelle can assist you with this process!

Members are welcome to bring promotional materials to share with those in attendance. Non-members may only bring business cards to share with others.

To ensure that we plan properly for our meetings, you must RSVP if you wish to attend. Fees paid for attendance are non-refundable unless otherwise specified in the invitation.

Survey Results:

EBLNG Members Hope to Gain-

• Business Contacts
• Knowledge
• Business Exposure
• Mentor/Mentee opportunities

And Want to Learn About-

• Effective Marketing Techniques
• Advertising Opportunities
• Industry Updates
• General Business Topics
• Business Resources
• Improving consultant/consultant and vendor/consultant relations
• How to get the most out of our ABC memberships

And are willing to pitch in to help the group be successful and grow…

Have some concerns about-

• Time constraints around family and job obligations
• Wanting to learn to be better business people
• Better understanding different types of clients

*Our meetings are generally held the 3^rd Monday of odd months